ARCHIVE: BRAND ROYALTY
Brand Royalty is world-renowned artist Ron English’s latest 20-piece body of work, examining the ever- evolving social semiotic flow in advertising, branding, inculcation, and the artistic process. The collection involves reappropriation of signature imagery from Picasso, Warhol and Basquiat in a symbiotic remix with English’s own iconic characters, reallocating intent and meaning to construct a new narrative of creation and conflict.
The works created throughout this past year, where our society has endured the Covid pandemic and a shift in politics, English’s iconic characters navigate metamorphic landscapes and grapple in the company of corporate brands with delusions of ecstasy and heartbreak. The viewer is enticed by popular brands such as Paramount Pictures, characters from children’s shows and media, a reference to Uncle Sam, imagery from contemporary artist Basquiat’s work, and English’s own reformation of Picasso’s Girl before a Mirror, all which epitomize English’s response to historical art with the use of the present-day outlook.
Paying homage with playful repurpose, English layers graffiti with the language of signs in old master oil technique, giving agency to his own characters and symbols to graft new language upon established iconography, forming call and response dialog with the radical masters of twentieth century pop to question the nature and direction of illusion/delusion. English reimagines the chaotic composition of the famous Warhol-Basquiat collaboration to craft a narrative of rock star sexual excess and the whitewashing of a complicated human relationship with cartoon pop façade. Serving as centerpiece and central mythmaking generator, the oversize painting “Delusionville Paint Jam” pitches perfect anthropomorphic mayhem from a mind-bending magic mushroom thought cloud hovering above the three-eyed, hare-brained armchair philosopher and slothful soothsayer Potato Rabbbit, avatar and author of English’s latest grand delusion. English’s bold yet masterful style is indicative of Allouche Gallery’s ongoing commitment to pushing artistic boundaries.
Ron English “Brand Royalty” opens this Saturday September 18th at Allouche Gallery (82 Gansevoort St. NYC) and will run through October 19/21.