ARCHIVE : POPAGANDA TREASURE HUNT: SXSW

THANKS TO OUR PARTNERS POLAROID AND FUELFX, WE'RE LAUNCHING AN AUGEMENTED REALITY TREASURE HUNT THIS WEEKEND AT SXSW!

Polaroid is all about celebrating creativity and this year they’ve hitched a ride on the POP Bus to document our SXSW experience with the new Polaroid Z2300. If you want to climb aboard with us on the double decker POPaganda mobile art shuttle, all you have to do is:

1. Follow @Team_Popaganda on Instagram

2. Follow @Polaroid On Instagram

3. Find The PopBus somewhere along its shuttle route

3. Post a fun picture of you and your friends in front of the POP Bus and tag @Team_Popanda & @Polaroid. Use the The hashtag #THEPOPBUS

FuelFX has created an amazing augmented reality app to power our image-fueled scavenger hunt in Austin during SXSW.

1.Download the The POPapp from FuelFX (apple and android): An original AR (augmented reality) experience that blends Ron English’s art, film and music to create a unique 3D experience.

2. Find Rons Art Work in Austin: We will being placing stickers of Ron’s most Iconic characters along the bus route and all around Austin.

3. Use The POPapp to collect stickers and win prizes: Use the POPapp to unlock the Popaganda in each of the three stickers. When you unlock a different sticker it will automatically save.

4. Find The POP BUS: Once all three stickers have been collected, find the Pop Bus during shuttle hours. Once on board, show a Pop Street Team member your stickers on the POPapp to redeem your prize. Prizes range from a VIP bus ride to meet Ron, official POPaganda SXSW T-shirts, select items from Polaroid, and access to private events.

HAPPY HUNTING!